Gaming

Tencent Prepares for Global Release of Honor of Kings

Jun 08, 2022, 18:47pm2022/06/08 23:22:27 Pandaily

Tencent<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder />‘s overseas distribution brand, Level Infinite, announced on Tuesday that it will launch the international version of TiMi Studio Group’s MOBA game Honor of Kings before the end of this year. Starting from July, several rounds of alpha testing will gradually be conducted.

Subsequently, it announced that the 2022 Honor of Kings World Champion Cup (KCC) will start at the end of the year, with 16 international teams competing, and the prize money will be as high as $10 million.

Previously, Tencent<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> subsidiary TiMi Studio Group announced a number of IP derivatives, including “Honor of Kings: World,” an open-world action-RPG game, saying that these new games would simultaneously undergo global releases. In order to ensure the implementation of its global distribution strategy, TiMi Studio Group needs to strengthen overseas users’ awareness of Honor of Kings – launching overseas games is the simplest and most feasible way.

Tencent<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> already launched “Arena of Valor” for overseas markets in 2016. The gameplay, interface and icon of this game are similar to Honor of Kings, and players generally believe that this game is an overseas version, to be launched in the near future. It seems that two similar games under the same company will start competition. Currently, there are no notices of any pending name change on Arena of Valor’s official website.

Newzoo data show that 2021 saw promising incomes for game companies, with global total revenues approaching $200 billion. $127 billion was brought in by the top ten companies. Among the top ten companies, Tencent<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder /> ranked first, with revenue of about $32.2 billion in 2021. In the 2021 global mobile game revenue list published by Sensor Tower, Tencent<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder />‘s “PUBG Mobile” and “Honor of Kings” occupies the top two spots.