Temu, the newest entrant to the US e-commerce industry, is securing the best deals for customers by leveraging the extensive network of merchants, manufacturers, and logistics partners built up by its sister company.
Temu and Pinduoduo are both under Nasdaq-listed PDD, which took less than six years to overtake market leader Alibaba in active buyers with a new form of interactive “social shopping.” Launched in the US in September 2022, Temu is offering merchandise in 15 product categories from fashion to pet supplies at prices that are often a fraction of that offered at traditional retailers and other online marketplaces.
“No matter the occasion, you can always count on Temu to have just the right things to brighten your life and help you live the way you want to live,” according to its website, which featured a bright orange logo and slogan “Team Up, Price Down.”
As a newcomer to the US e-commerce industry, Temu has the unusual advantage of having access to the network of suppliers and logistics partners built up by Pinduoduo over the years. Temu’s sister company has created a close-knit community of more than 11 million global merchants over the years and handled 61 billion orders in 2021 alone. Back in 2018, Goldman Sachs called Pinduoduo the “fastest-growing internet company in the world” for its breakneck speed at amassing users.
Pinduduo’s strong network of suppliers and fulfillment partners has allowed Temu to offer industry-leading value merchandise to consumers. In addition, Temu uses innovation to improve its supply chain and inventory management, to select products that will appeal to consumers from all walks of life. At the same time, Temu uses its strong logistics fulfillment capabilities to ship products efficiently to consumers.
To celebrate its grand opening, Temu is offering sitewide discounts with no minimum spending and free shipping on all purchases. Among its first themed campaigns is the Halloween Special Countdown, featuring pumpkin lanterns, spooky costumes, and pet dresses, most of the items selling for under $10.