SHEIN, a fast fashion retailer founded in China in 2008, recently fell into a copyright infringement dispute over alleged design theft.
Cross-border fashion e-commerce company SHEIN is now the most downloaded application in the United States, surpassing other powerhouses like TikTok, Instagram, Twitter, and even Amazon.
ByteDance's short video sharing platform Douyin has entered the digital fashion industry and plans to launch a business called "Pheagee."
Shein's mind-numbing success in capturing the global fast fashion market is a product of the internet age.
Kicks Crew, an e-commerce platform featuring sneakers and apparel, recently completed an A round of financing worth $6 million.
Fashion brands including Dr. Martens' owner AirWair International and independent designers have accused e-commerce platform Shein of trademark infringements.
Tencent Games has signed a partnership deal with British luxury brand Burberry to integrate and promote the company in its popular mobile game, Honor of Kings.
The coronavirus outbreak is still in full force, limiting business opportunities and impelling investors to put their activities on hold.
We sat down with Erick Haskell, the President of International at Allbirds, to discuss the company’s China strategy, their special approach to online and offline marketing and the major challenges.
According to McKinsey’s 2019 China Luxury Report, the driving force behind the burgeoning Chinese premium goods market are the post-80’s and post-90’s generations.
After limited-edition cat claw mug in Starbucks, the Kaws x Uniqlo T-shirt is yet another product that made shoppers go crazy.
Sellers on Elanic has brought in an average of $250 USD income to themselves through a 12-minute commitment per day, with the top 5% sellers making as much as $1500 USD and some making well over $5000 USD.
Outline: WeChat is expanding into the U.S. market. Tencent will offer advertising services to American brands that want access to Chinese consumers. Tencent is setting up an advertising division in Palo Alto, CA., aiming to promote its services to U.S. enterprises. “Advertisers can spend some budget in gaining brand awareness in China,” said Yang Baoshu, […]
Abstract: For Chinese fashion brands and young people, it takes more time to develop from business to hip-hop and street culture driven by strong culture. Causeway Bay in Hong Kong, Brooklyn in New York and Harajuku in Tokyo are all local landmarks, birthing fashion brand business worth billions of dollars. In China, there is place […]
The average seasonal production cost for a network variety show in China is between 20 and 60 million yuan under the current market conditions. By investing 200 million yuan into a music talent show, iQiyi is taking quite a gamble. Why exactly did iQiyi set its eyes on such a non-mainstream reality show? A guitar […]