OPPO Becomes First Global Smartphone Partner of League of Legends Esports
On September 29, OPPO became the exclusive official global smartphone partner for League of Legends esports international events, announced by Riot Games, an American video game developer and esports tournament organizer. The multi-year partnership, which covers The World Championship, the Mid Season-Invitational, and the All-Star Event, will last through 2024 and begin at Worlds 2019, which is scheduled to start Oct. 2 in Berlin and conclude on Nov. 10 in Paris.
The partnership marks OPPO’s first entry into esports. Through this partnership, League of Legends will look to further enhance fans’ live event and viewing experiences around its marquee global sporting events.
“Esports is a fast-growing sport globally, and League of Legends has become a lifestyle of many young people in recent years,” said Brian Shen, OPPO Vice President and President of Global Marketing.
“As a consumer-centered brand, OPPO always seeks the right way to communicate with young people, our target audience. This is a great move for Riot and OPPO; the partnership will allow us to continue to strengthen our bond with the young as we join them in celebrating the victory of each game.” Shen said.
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League of Legends joins OPPO’s roster of premier sport partners which includes Wimbledon, FC Barcelona, and the International Cricket Council, among others. The partnership also puts OPPO at the center of the global esports market, as they join League of Legends Esports best-in-class partners like Mastercard, State Farm, Alienware, Secretlab, and Louis Vuitton.
“OPPO’s commitment to design and innovation are cornerstones in everything they do, and we are thrilled to have them bring their pioneering spirit to our global sport and fanbase,” said Naz Aletaha, Head of Global Esports Business Development and Partnerships for Riot Games. “To be OPPO’s first esports league partner is a powerful testament to the resonance of League of Legends esports, and we look forward to collaborating together to celebrate the sport, our fans, and the love of the game.”