At the OnePlus Ace launch conference on Thursday night, the smartphone brand announced that it will enter OPPO’s distribution channels, and its experience stores will cover 2,800 districts and counties across China, with more than 5,000 total stores.
At the press conference, OnePlus said that it will launch the resources of Oneplus, OPPO, Realme (the three are under the same parent group) in the future, including gaming, charging and cooling materials. After this integration, the group’s sales channels and after-sales services can be used to effectively reduce costs and focus on developing more leading technologies.
In addition, OnePlus announced that “it will adhere to the concept of ‘Never Settle,’ only to create more fine products and good community culture.” The smartphone brand will therefore focus on device performance, taking gaming as the key point. It will focus on the digital series and Ace series.
OnePlus said that its overseas markets saw great success in 2021, with the U.S. market growing by 286%, the European market growing by 151%, and the Indian market growing by 59%. In the Chinese market, it documented 90% growth.
Pete Lau, the founder of OnePlus, released an internal email on June 16 of last year, announcing that the company and OPPO will become fully integrated, with OnePlus to become an independent brand under OPP