Li Xiang, the CEO of Chinese electric vehicle maker Li Auto, released a letter to all employees on January 28, mentioning that the company expects to become the global leader in the artificial intelligence industry in 2030. Li also pointed out that in December, 21,000 cars were delivered, and the firm won first place in many domestic market segments.
Li said in the letter that at its establishment, Li Auto hoped to build complete systematic capabilities in the field of AI (Software 2.0) within 15 years. Software 2.0 includes machine learning (closed loop of perception, decision-making, execution and feedback), cloud training algorithm, machine usage algorithm and machine service.
“We believe that the technical products of Software 2.0 will be officially launched in China in 2023. In the most important field, intelligent electric vehicles, urban navigation-assisted driving (independent of HDMAP) based on battery electric vehicle (BEV) perception and the transformer model will begin to land at the end of 2023. This will be an important starting point for software 2.0 to transform the physical world,” wrote Li.
The performance of Li Auto in surpassing users’ needs was also mentioned. “In 2015, there will be no consumer research that will tell you that users need extended-range electric vehicles, six-seated SUVs, and and app for self-maintenance… We must have enough courage to exceed user needs and make up our minds to develop products and services we believe in,” Li expressed.
Li Auto‘s extended-range models have so far been unable to obtain new energy vehicle licenses in Shanghai this year. According to a report by The Paper, a store sales staff member said that the number of families who came to see Li Auto‘s vehicles during the Spring Festival holiday increased significantly, but he admitted that there are many customers who still need to consider purchasing due to the licensing problem. “Most of our consumers would like to buy a new car or exchange a new car with an existing vehicle. They actually have licenses,” the salesperson added.
According to data from the China Passenger Car Association, from January 1 to 15, the domestic retail sales of new energy passenger cars reached 184,000 units, down 33% from the previous month. The association said it believed that the performance of the auto market in the first half of January is generally mainly due to the overdraft of previous policies. With the end of China’s complete pandemic prevention policy, the price drop of Tesla and other car companies will likely cause a wave of entry-level consumers buying cars, and February will likely represent a crucial growth period.