Honor Notebook’s Market Share in China Increases from 1.4% to 6.6%

On September 26, Chinese smartphone brand Honor held an online conference to release new electric notebook products, such as the Honor MagicBook V14, MagicBook 16 Series, Honor Tablet V7 and Honor Smart Screen X2 Series.

The MagicBook V14 has a 14.2-inch 3:2 LTPS 2.5K resolution screen with a refresh rate of 90Hz, is powered by 11th-generation Core i5 / i7 processors. Its price tag starts from 6199 yuan ($960).

The Honor MagicBook 16 series sports a 16.1-inch gaming screen. This suggests that the display should boast many outstanding parameters. And it does. The screen has a 144Hz refresh rate, a 1080P resolution, an IPS screen anti-glare feature, a 5.1mm narrow bezel, an 87.3% screen-to-body ratio and a 100% sRGB high color gamut. The laptop also has large-diameter 2mm three heat pipes. Due to the gaming-grade dual-fan system, the overall air volume increased by 68% and performance release can reach 112%. Both have a comfortable temperature and lower noise.

Zhao Ming, CEO of Honor, said at the press conference: “Following the rapid growth of Honor mobile phones, Honor notebook’s market share has also increased from 1.4% to 6.6%, becoming the fastest growing brand in the notebook industry this year.”

Zhao also said that the high-end market now represents a comprehensive contest of innovation, technology, user experience and quality. Honor’s intentions to continue building flagship mobile phones, notebook computers and tablet computers means it must continuously invest in technological innovation.

Honor, a brand used to rely heavily on online channels, has begun to accelerate its offline expansion. Zhao said that the proportion of Honor’s offline channels has reached 70%. “During the National Day holiday, we plan to launch more than 300 new stores.”

SEE ALSO: Honor and Microsoft Deepen Strategic Cooperation, Honor’s MagicBook V14 to Launch Soon

A month ago, Honor released its Magic3 series mobile phones to enter the high-end mobile phone market. On September 22, it released the multi-camera fusion computing photography technology based on the Magic3 series, making a breakthrough in imaging technology.

“At present, the supply of Honor Magic3 Pro and Pro+ is in short supply, and we will continue to meet the pursuit of high-end users in the future.” Zhao said.