Industry

Dada Group and Nestlé Strengthen Cooperation to Boost Omni-Channel Growth

Oct 29, 2021, 11:00am2021/10/29 11:41:27 Pandaily

The local on-demand delivery and retail platform Dada Group and the food and beverage company Nestlé (China) Co., Ltd. On Thursday announced that they would strengthen cooperation on omni-channel marketing and digitalization. Philip Kuai, Founder, Chairman and CEO of Dada Group, and Rashid Qureshi, Chairman & CEO of Nestlé Greater China Region, signed a joint business plan in Beijing.

In the cooperation, Dada Group and Nestlé collaborate deeply in uni-marketing, omni-channel strategy, category operations and digitalization. Based on Dada’s partnership with JD “Shop Now”, a jointly built new business dedicated for JD’s on-demand consumer retail section, the two companies can help Nestlé accelerate its digital and omni-channel capabilities, capitalizing on the rapidly increasing on-demand consumption market and drive long-term growth.

Dada Group and Nestlé’s partnership began in June 2019. In September 2020, they expanded their strategic partnership to create a new data-driven retail model, under which Dada group promoted Nestlé’s sales growth, brand marketing and user operation. According to JDDJ, Dada’s on-demand retail platform, the sales of Nestlé on the platform has maintained triple-digit growth in 2019 and 2020 separately.

In March 2021, William Chen, Head of Grocery Retail Sales of Nestlé China attended a livestreaming event on JDDJ, to introduce the brand’s nutritious breakfast menu and offer tips on healthy eating. Orders during the event were immediately sent out from a store close to the buyer (generally less than five kilometers away) and delivered by Dada riders within one hour.

During JD.com<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder />‘s Singles Day Grand Promotion this year, JDDJ would partner with JD.com<img decoding="async" class="trade-card__loading" layout="fixed" height="50" width="50" src="https://assets.pandaily.com/uploads/2021/12/loading.png" placeholder />, Nestlé and other leading brands to launch the “Omni-channel Super Ceremony”, integrating all marketing resources while bringing more benefits and service to consumers.