Xpeng Motors Reaches Agreement with Qualcomm at Guangzhou Auto Show; G3 Car Owner Stirs Trouble
At the Guangzhou Auto Show on Friday, XPeng announced that it has entered into a strategic partnership with Qualcomm and signed a Memorandum of Understanding for strategic cooperation.
Under the agreement, the two companies will drive the adoption of the Snapdragon automotive digital cockpit platform across the XPeng model line. Both parties will continue to invest to advance the adoption of future generations of the Snapdragon Automotive Cockpit platform in subsequent XPeng models.
The Snapdragon automotive digital cockpit platform aims to empower the next generation of intelligent vehicles through high-performance computing, multimedia, AI, and multiple sensors.
XPeng has been communicating and collaborating with Qualcomm on the automotive digital cockpit since 2017. As of October 2021, cumulative sales of XPeng vehicles with the Snapdragon Automotive Cockpit platform have exceeded 100,000 units.
Xpeng also faced complaints from users at the show. A video circulating on Chinese internet channels shows a man arguing with staff at the XPeng booth on the first day of the Guangzhou Auto Show and subsequently being forcibly carried away by security guards. XPeng responded that the man is known to the company as he is a vehicle owner but has provoked arguments and maliciously attacked other owners in a group chat on several occasions. His behavior has caused discontent among most of the owners in the group leading to his removal by XPeng staff. The removal from the group led to his resentment.
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XPeng stressed that the incident does not affect his access to the same after-sales service as other owners of the company’s G3 model. Furthermore, the company said it still hopes that the car owner will continue to support XPeng and express his demands through the appropriate channels.