Chinese smartphone maker Xiaomi on Tuesday unveiled its Mix 4, alongside the Mi Pad 5 and new OLED Mi TV series.
The new Mi Mix 4 is equipped with Qualcomm’s Snapdragon 888+ processor, full screen CUP, integrated precision ceramics, a first in the company’s lineup, and UWB technology.
With the Qualcomm Snapdragon 888+ processor, the phone’s Al performance is said to increase by as much as 23%. Prices start at 4,999 yuan ($772) and can go up to 6,299 yuan ($972) for a higher spec version.
The Mi Mix 4 employs a cutting-edge CUP surround screen. The new type of camera took three years, cost 500 million yuan in investment funding, and occupied more than 100 display engineers to enable the front-facing camera hide behind the panel. By using integrated precision ceramics on the back of the device, the Mi Mix 4 shed 30% of its weight.
The phone is set to be equipped with ultra wideband (UWB), a more advanced version of the more familiar Bluetooth technology, and will enable precision to within a centimeter of the device’s location.
Color options include black, white, and ceramic gray which was inspired by the traditional shadowy blue glaze porcelain from the northern Song dynasty.
The phone will also be able to fast charge. Using the 120-watt wire charge takes only 10 minutes to reach 80% and 15 minutes to reach 100%. The wired charging also supports constant temperature while charging, so the phone won’t exceed 37℃ maximum.
The wireless method of fast charging uses the 50W charger and takes only 28 minutes to reach 100%. Further, if end users are within 30 cm of the device while the wireless base is charging, they will notice that the noise level won’t eclipse 24dB.
Another highlight from the conference was the release of the Mi Pad 5 with a price tag of 1999 yuan. The tablet is only 6.86 mm thick and is equipped with the MIUI system to accommodate more than 300 major applications, with more than 2,000 apps expected to be introduced by the end of this year.
The Mi Master TV is equipped with a 77-inch OLED screen with a contrast ratio of 1.5 million : 1. The color and color temperature of the screen can be dynamically adjusted based on the surrounding ambient light. The TV also supports the new UWB technology. The new model is priced at 19,999 yuan, which is much more expensive than Mi TV6.
Other products Xiaomi unveiled tonight include a Hi-fi smart speaker, and the CyberDog, Xiaomi’s first generation of a bionic quadruped robot. The Xiaomi Robotics Lab was officially established and Xiaomi plans to build an open-source community for robots, the company said.
Xiaomi has recently taken second place from Apple in the global smartphone shipments during the second quarter of 2021, according to a report from research firm Canalys. However, Lei Jun, founder of Xiaomi, said, “We are still a young company. Our current task is to stand second in the world firmly. But we expect to become the world’s largest smartphone manufacturer in three years.”
Before the press conference, Xiaomi announced on Weibo that Su Bingtian, who just set new Chinese and Asian records in the 100m sprint at the Olympics, has become its brand spokesperson. Lei jun said bluntly, “Su is the pride of China and Asia. His pursuit of perfection is in line with Xiaomi, and he himself likes Xiaomi very much.”