International research firm Canalys released a Q2 smartphone market report on July 18. The report suggests that the industry was in overall decline in terms of shipments, especially for Android.
Samsung still ranked first in the list with a market share of 21%, but this was mainly due to the volume-first sales strategy of Samsung’s lower range product line, the A series, but the total Samsung volume was still down 3%.
Apple regained second place with 17% of the global market, an increase of 3% year-on-year. Chinese brands Xiaomi, OPPO and vivo also saw declines, but ranked third to fifth with 14%, 10% and 9% market shares respectively.
The Canalys report also indicates that due to economic, pandemic-related and other factors, consumer demand for smartphones has weakened, affecting manufacturing, logistics, and suppliers.
Meanwhile, a newly released report by Gartner shows that factors such as weakening consumer demand for replacement devices, supply-side creativity entering a bottleneck, and shortages in the spare parts market have combined to bring considerable challenges to the mobile phone market in recent years. Its report shows that global smartphone shipments will decline by 7.1% annually in 2022 to 1.46 billion units from 1.57 billion units in 2021, down from the previous forecast of 2.2% annual growth to 1.6 billion units.
Against the background of consumption upgrades, the demand of smartphone users is changing from the initial price and performance ratio to the pursuit of design, functions and brand image.