Xiaomi CEO Lei Jun Says Overseas Business Now Covering All 10 ASEAN Countries

Lei Jun, chairman and CEO of Chinese electronics manufacturer Xiaomi, stated at the 16th China-ASEAN Expo which kicked off on September 21 that the company’s overseas business is now covering all 10 ASEAN countries.

Lei remarked at the opening ceremony that Xiaomi has completed its preliminary overseas business layout across Southeast Asia. He hopes that Guangxi, an autonomous region in southern China bordering Vietnam, will eventually become a new intelligent manufacturing center, injecting new vitality into China-ASEAN economic and trade cooperation and bringing about more development opportunities.

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Currently, with the approval of the Chinese State Council to establish the China (Guangxi) Free Trade Pilot Zone, technologies such as 5G, AI and IoT will be further popularized in the future, with the Internet and manufacturing industries becoming more and more integrated into other sectors. The initiative will likely give rise to an increasing number of digital factories, unmanned factories and intelligent factories in Guangxi.

“Opportunities always come with challenges. In face of the complicated challenges brought about by global economic uncertainties, Chinese and ASEAN entrepreneurs should seize the new opportunities brought about by the Belt and Road Initiative and intelligent manufacturing, and become bigger and stronger enterprises,” Lei said during his speech.

Lei added that he is optimistic about the development prospects of the ASEAN market, and that Xiaomi will sign a “strategic cooperation agreement” throughout the Expo to strengthen and streamline the company’s exports to ASEAN countries.

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Xiaomi’s mobile phones is ranked first in Myanmar in terms of market share, among the top three in Indonesia, Vietnam and Singapore, and among the top five in Malaysia, Laos and Cambodia.