Jun Ye, the president of DingTalk, a smart work software operated by Alibaba, announced on December 28 that the platform’s number of users had exceeded 600 million, while the number of enterprises exceeded 23 million. It was revealed for the first time that the platform’s paid daily active users (DAUs) had hit 15 million. The company also released the 7.0 version of DingTalk, which brings comprehensive upgrades of core products such as online documents, online conferences, low code development and mini apps.
Since the release of its 1.0 version in 2014, DingTalk has experienced seven upgrades of major versions in the past eight years. From the 6.0 version released in 2021, it has changed from a large-scale to a deep-value strategy, aiming at achieving high-quality growth. The newly released 7.0 version focuses on solving cross-enterprise collaboration problems and improving industrial chain efficiency.
At the conference, DingTalk launched an enterprise service aggregated platform, which gathered more than 1,500 SaaS (Software as a Service) applications, and launched nearly 10 kinds of enterprise services including travel, procurement, office leasing, recruitment, contract and customer management with joint partners, so that enterprises can purchase all the required services in one stop. So far, various kinds of enterprise service providers, such as Trip.com, Zhaopin, AutoNavi Mobility, and rrzu.com, have joined the new platform to provide services for DingTalk users.
In March of this year, a commercialization goal for DingTalk was put forward for the first time to promote the positive circulation of the ecosystem and improve the service quality of enterprises.
Since then, on the basis of the free version, the professional version (9,800 yuan, or $1,406, per year), the exclusive version (starting from 100,000 yuan per year) and the exclusive customized version (starting from 1 million yuan per year) have been launched for enterprises of various sizes. A source close to DingTalk revealed that the main differences between the paid version and the free version lie in platform deployment and customization. Jun Ye also said at this press conference that the company aims to cooperate with 1 million paid enterprises in the future, and to become a mature enterprise service platform and market.
In addition to software products, there are two important charging modes of DingTalk. One is the platform commission mode, which allows SaaS providers to join the platform to sell products and the company will charge them a commission of up to 15%. The second is the hardware licensing mode, in which enterprise partners develop hardware products based on DingTalk’s foundation. The company will open SDKs and charge a 10% commission.