Tesla China has recently asked local consumers to sign a “letter of commitment not to resell their cars,” igniting heated discussion among domestic web users. The letter pointed out that car owners who place orders for multiple Tesla vehicles need to sign a commitment letter, promising not to resell them to third parties within one year. Those who violate the rule have to pay liquidated damages at 20% of the vehicle’s invoice price. Otherwise, Tesla will assert its right to restrict changes of bound accounts for corresponding vehicles and services, such as super-charging.
Tesla confirmed it had issued the letter, and added that customers who normally place orders to buy vehicles will not be affected. In view of this requirement that consumers sign a promise to not resell the vehicle, Tesla believes that some customers have placed orders to buy multiple cars once or several times, and then resold them to others to earn the difference.
The carmaker said that the commitment letter is a preventive measure against a recent phenomenon in which individuals buy multiple cars at one time through the official website. It thus aims to protect the fair and transparent car purchase right of consumers, as well as other rights and interests. The brand thinks this would not have any impact on the normal car purchase and overall experience of ordinary consumers.
This month, Tesla has raised the price of its vehicles three times, involving all versions of Model 3s and Model Ys, with the highest price increase reaching 30,000 yuan ($4,714).
In addition, Tesla delivery time has been as long as four or five months due to a limited production capacity. Tesla China’s official website shows that the delivery time for the Tesla Model 3 is 16-20 weeks, and that of each version of its Model Y is 10-20 weeks.
The developments have brought about adverse effects for consumers, and have even led to broader speculation about the firm within the market.