Tencent Music Entertainment Group (TME), the leading online music and audio entertainment platform in China, announced on August 31 a new partnership with global music media brand Billboard. This partnership leverages TME’s technological prowess and local music industry insights with Billboard’s global brand authority to promote the impact of Chinese music around the world.
The two parties will launch the “Chinese Music Gravity Project,” a first-of-its-kind initiative dedicated to championing Chinese music across an international audience. Through a series of engaging content collaborations and features, TME and Billboard will shine a light on the diverse stories of Chinese music artists before the expansive world stage.
Under this partnership, TME and Billboard will combine their expertise to highlight China’s music industry and share Billboard’s global content across TME’s wide-ranging channels. This will include TME’s own platforms – QQ Music, Kugou Music, Kuwo Music, and WeSing. All will feature Billboard’s high-quality content, authoritative charts, global music news coverage, and expert recommendations.
Billboard powers the ultimate global music destination and magazine, featuring unrivaled reporting on music news, issues, trends, and the industry’s definitive charts, encompassing the most complete database of charts across all music genres.
This cooperation with TME follows Billboard’s official entry into the Chinese market earlier in August. At that time, Billboard said it would seek cooperation with local industry partners in China to create a series of blockbuster content tailored to domestic music lovers, as well as spreading and promoting the country’s artists and music around the world.