When Ailing Eileen Gu landed her first-ever official attempt at a four-and-a-half-rotation trick and thereby won the gold medal, related hashtags were soon among the top trends.
Zhang Yimou, the general director of the closing ceremony of Beijing Winter Olympics, once again showed off Chinese romance at the show, which lasted close to 100 minutes, through rich technology and artistic interpretation.
The ski industry boom is real in China, but skiing is not always as glamorous as represented on social media. A significant proportion of China's skiers had their hands-on experience in semi-professional resorts often located in the outskirts of China's third-tier cities.
The research organ operated by leading Chinese e-commerce giant JD.com released a report on Friday offering insight into winter sports consumption in China.
At a press conference held by the Ministry of Commerce on Thursday, the spokesman introduced the current consumption numbers and highlighted the sales of the online Lunar New Year's Shopping Festival in 2022.
According to data recently released by Xiaohongshu, a lifestyle sharing platform, since the Winter Olympics started in January, the number of posts on the platform containing the keyword "skiing" has increased by 232% year-on-year.
As the 2022 Beijing Winter Olympics and Paralympics (Beijing 2022) are approaching, skiing has become one of the top buzzwords that has swept along almost every social media platform in China.
US-born Chinese skier Eileen Gu celebrated her second gold medal at this year’s Freestyle Ski and Snowboarding World Championships, which is hosted by the International Ski Federation (FIS), after securing an impressive score of 84.23.
This morning, Bob Ni posted a photo on WeChat with the location set as Anniviers, Switzerland. He is one of the few young Chinese skiers to be selected to practice skiing in a small town near Bern in Switzerland.