On Tuesday, WeChat, Tencent's social app, released a report for the Spring Festival holiday in 2022 (from January 31 to February 5). The report shows some new consumption and usage habits of the Chinese people.
Xu Lei, the president of Chinese e-commerce giant JD.com, has reportedly been selected to lead the company's "red envelope" project ahead of CCTV's popular Spring Festival Gala held each lunar new year.
On the evening of Jan. 26, ByteDance CEO Zhang Nan issued an internal letter to the staff, announcing that Douyin, the Chinese version of TikTok, will be the exclusive red envelope interactive partner of the 2021 Spring Festival Gala.
With companies celebrating their year-end galas, people getting their red packets, and businesses ready to take a pause, we could simply tell that the Chinese New Year is coming.
On February 19, QQ, a Tencent product, released data on red envelope gifting during the Spring Festival. A total of 210 million participants received 1.79 billion red envelopes by walking a cumulative 3.4 trillion steps, or about 2.24 billion kilometers (1.4 billion miles), equal to 40 times the distance from Earth to Mars.