Smartphone Maker realme Sets New Goal of “Double 100 Million” After Ranking Among Global Top Six in Shipments for First Time
On September 22, Chinese emerging mobile phone brand realme released its new phone, the realme GT Neo2. Before the release, realme Vice President Xu Qi announced the company’s new “Double 100 million” goal, that is, from now until the end of 2022, realme’s global mobile phone sales will increase by another 100 million units. In 2023, its annual sales volume will exceed another 100 million units, according to the plan.
According to the ranking of best-selling mobile phone models conducted by Chinese research platform Sunshine Media, the sales volume of realme currently shows a steady growth trend. In the second quarter of 2021, two realme phones were listed as best-selling models at under $200, with sales volume reaching 3.4 million units.
According to market research institution Counterpoint’s data, realme entered the top six of the global smartphone list for the first time, and became the fourth largest Chinese mobile phone brand.
“When realme first entered this industry, it ranked 47th in the world. In the future, realme will continue to develop products and brands, and make a performance leapfrog,” Xu said in an interview with the media a few days ago.
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According to its official website, realme was formally established on August 28, 2018, as a technology brand focusing on providing high-quality smartphones and AIoT products. In November 2020, Counterpoint released a report on global smartphone shipments in the third quarter of 2020. The company took only nine quarters to become the fastest brand in the world to exceed 50 million mobile phones. At present, realme covers 61 global markets including China, India, Russia, Southeast Asia, Europe, Oceania, the Middle East and Africa.