Auto

Seres Automobile Establishes AITO Business Group

Aug 07, 2023, 18:57pm2023/08/07 18:58:20 Pandaily

On August 7th, Seres Automobile recently underwent a new round of organizational restructuring and established the AITO Questioning Business Group. It is understood that the purpose of this adjustment is to further improve management efficiency, respond quickly to decisions, focus on core business, and promote innovative development.

Previously, Seres Automobile and Huawei had established the “AITO Sales and Service Joint Working Group”, which is fully responsible for end-to-end closed-loop management of marketing, sales, delivery, service, channels, and other businesses starting from July 1st.

According to previous reports, the sales of Seres electric vehicles in July were 6,934 units, a year-on-year decrease of 47.83%. In order to break through the situation, Seres has been taking frequent actions recently.

The new AITO M7 has also been announced on the website of the Ministry of Industry and Information Technology, with upgrades in terms of intelligence and spatial design. It will be available in two versions: a five-seater and a six-seater. The panoramic smart flagship SUV model, AITO M9, will be equipped with HarmonyOS 4.0 and is expected to be launched in the fourth quarter of this year.

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The AITO M5 EV under the AITO banner jointly built by Huawei and Seres will announce its retail price at Huawei's new product launch conference on September 7.

Huawei-backed EV Brand AITO Faces Complaints Due to Deposit Policy

AITO, a high-end new energy vehicle brand jointly created by Seres and Huawei, has been the target of consumer complaints over non-refundable deposits.

Chinese EV Makers Launch Preferential Policies During Double 11 Shopping Festival

With the arrival of the "Double 11 Shopping Festival", many Chinese automobile companies, such as Leapmotor, NETA Auto and AITO, have launched preferential policies with values as high as 13,000 yuan ($1,793) for vehicle purchases.

Huawei’s Vehicle-making Partner Seres Faces Profit Pressure after Losing $859M in Three Years

The AITO brand built by Huawei and its car-making partner Seres has sold over 10,000 electric vehicles in August, September and October, but Seres is facing some new problems, such as low profitability and an inability to tear down the label of Huawei's foundry.

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