Pinduoduo Launches “FuYao Plan” to Motivate Livestreamers for Spring Festival Sales

Pinduoduo launches the “FuYao Plan” for live streaming, which incentivizes hosts to promote sales through real-time traffic weighting and distribution of advertising red packets. The plan includes three types: Super Grand Stage, Grand Stage, and Special Stage, aiming to enhance live streaming operations and boost transaction volume during the Spring Festival. Participation requirements include the number of days hosting, transaction volume, and duration. The event runs from now until February 20th.

High-quality hosts can receive exclusive resources and platform support, with a maximum advertising red packet reward of up to 200,000 yuan (approximatly $27,864). Additionally, the platform will reward hosts based on monthly transaction volume and broadcasting duration; the daily maximum reward for advertising red packets is 16,000 yuan (approximatly $2,229). During the event period, hosts who stream for more than 2 hours with specific transaction volumes will also have a chance to participate in the Spring Festival ranking rewards activity where higher rankings result in higher rewards; the daily maximum reward for advertising red packets can reach 10,000 yuan (approximatly $1,393).

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