Here is this week’s roundup of China tech stories.
In the 2018 World Cup that just ended in Russia, the absence of the Chinese national team did not stop Chinese companies or fans from joining in the carnival. With the 4-2 victory of France over Croatia, Chinese kitchen-appliance maker Vatti, began to fulfill its earlier promise to refund customers who purchased certain products during the month of games if France wins the World Cup. The unique marketing strategy has increased its brand visibility in the domestic market.
As for the World Cup broadcasting channels, video platform Youku drew over 180 million viewers for all the matches, while Weibo, the Chinese twitter-like platform, became a major short-video content provider for Chinese soccer fans.
During the recent recruiting season in China, a Beijing local was denied an offer by Freshhema, the online grocery store by Alibaba, simply for being a Beijinger. The company’s biased recruitment policy has triggered massive criticism online.
Also noteworthy is Elon Musk’s China visit last week for the production factory in Shanghai and the Beijing Technology Innovation Center. Was his three-day visit a positive sign considering the current tensions of U.S.- China relations?
Chinese logistics platform 58 Suyun announced on July 12 the completion of its first round of fundraising in the amount of $250 million, led by InnoVision Capital.
World Cup Wrap-up
After France won against Croatia with a score of 4-2, Vatti, the Chinese kitchen-appliance maker, made an announcement that as official partner of French national football team, it would keep its promise to refund customers who bought specific Vatti products during the 2018 World Cup.
It is estimated that the refund could cost Vatti up to 79 million yuan.
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