Chinese electronics company TCL announced on September 7 that its cooperation with Tencent START has achieved further progress, including bringing players a higher-definition and extremely low delay gaming experience.
Since the beginning of 2020, TCL has cooperated with Tencent START, a cross-device platform providing cloud game services, exploring various possibilities of running cloud games on large-screen TVs from multiple dimensions, such as equipment adaptation, technological upgrades and experience optimization. The two sides are now at the forefront of the industry in terms of hardware, content and interactive experiences.
In November 2021, TCL and Tencent START established a joint laboratory for cloud games. This year, after the deep optimization of software and hardware, the delay of 4K cloud games reached 83ms, and the stability of decoding jitter rate and game frame rate reached an extreme level, indicating that the cloud game experience of high-definition and low-latency shown on TCL’s smart TV products was upgraded again.
At present, two TCL smart TV products, namely the Q8E and V8G, have passed all relevant test items, met Tencent Start’s technical specifications required by cloud gaming on smart TVs, and obtained cloud game certification. Other TCL models will later be upgraded with this feature in the near future.
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When running cloud games, all software runs on cloud computing servers, and the rendered game content is compressed and transmitted to users’ devices through the network. Cloud games have the advantages of being download-free, cross-device and low cost, and have huge potential market space.
According to a report entitled “In-Depth Observation and Trend of Global Cloud Game Industry (2022)” jointly compiled by the China Academy of Information and Communications Technology (CAICT) and IDC, the revenue of China’s cloud game market reached 4.06 billion yuan ($583 million) in 2021, up 93.3% year-on-year, while 2022 will see an inflection point in the domestic market. Market revenue is expected to increase to 7.92 billion yuan, up 95.1% year-on-year.