On Mar. 27, the video streaming platform Kuaishou officially released the Kuaishou Intangible Cultural Heritage Incubation Program. The tech firm will proceed with pilot programs in selected areas including Xiangxi in Hunan province, Leishan in Guizhou province and Liangshan in Sichuan province, providing support in terms of business and management
According to the data report released on the same day, among the current 1,372 national-level intangible cultural heritage projects, Kuaishou has been involved in about 989 projects, accounting for 72 percent of the projects. In the past year, there has been a total of 11.64 million videos on intangible cultural heritage, with a total of 25 billion broadcasts and 500 million likes.
Zhang Fan, Program Director of Corporate Social Responsibility at Kuaishou Technology, said that before the era of short videos, thousands of folk craftsmen in China may have done only one thing in their lifetime, and their skills are rarely known by the general public. Short videos on the platform have shortened the gap between craftsmen and potential
She also mentioned that the major difference between Kuaishou and
During the event, they introduced us to a group of content creators from Guizhou, nicknamed “Seven Romantic Fairies of the Dong Ethnic Group”
A village secretary was originally sent to this place for poverty alleviation services, and later convinced the seven girls to form a band. At the time the girls were still working outside the village to make a living. Right now, they have gathered 150,000 online fans due to local cultural content, and have made some profit by platform renumeration and selling relevant intangible cultural heritage products.
Villagers in poverty-stricken areas are sometimes considered outcasts of the internet era. With video platforms like Kuaishou, average villagers with skills and craftsmanship have found themselves a way to achieve self-awareness, build confidence and express themselves.
According to Zhang Fan, Kuaishou will continue to function as an incubator for all the county entrepreneurs of intangible cultural
Featured Image Source: Kuaishou