Richard Yu, the managing director and CEO of Huawei Consumer Business, introduces Huawei MateBook X series at the Huawei MateBook series new product launch conference in Shanghai.
Huawei has unveiled a series of new laptops, including its full-screen, lightweight, smaller-than-A4 flagship notebook Huawei MateBook X on August 19, 2020, at the Huawei MateBook series new product launch conference in Shanghai, China.
At a press event, Managing Director and CEO of Huawei Consumer Business Richard Yu proposed a new concept of “third-generation mobile office” for the laptop industry.
“If the first generation of the mobile office is marked by the realization of ‘portable’ office equipment, and the second generation of the mobile office is marked by ‘light and thin’ office equipment, then the third generation of mobile office equipment should be characterized by intelligence, bringing users a new experience of ecological integration. The Huawei MateBook product family has begun to achieve greater intelligence, and the Huawei MateBook is the pioneer of the intelligent PC era,” Yu declared, in an uplifting tone.
The Huawei MateBook X and Huawei MateBook 13/14 2020 Ryzen Edition, both released at the conference, are both representative works in third-generation mobile office concept. They provide professionals with a refreshing smart office experience through the deep integration between laptops and mobile phones and data synchronization between different terminal devices provided by Huawei cloud space.
According to Yu, one of the core connotations of “intelligence” is synchronization. Through Huawei’s exclusive “Huawei Share, Seamless Experience” function, the company acomplishes near-end collaboration among laptops, mobile phones, and other electronic products.
Through the “Huawei Cloud Space” function, Huawei enables data sharing across devices, time, and space between laptops and different electronic devices, allowing for remote collaboration. The innovation of remote and near-end collaboration capabilities has brought a new mobile office experience to users through ecological integration.
Setting the example for 3rd-gen mobile office equipment: Huawei MateBook X
Yu announced that the company’s flagship notebook MateBook X weighs as little as 1kg and is smaller than a piece of A4 paper. It has a 3K floating full screen, enabling a large field of view, and is equipped with multi-screen collaboration and Huawei cloud space functions.
Huawei MateBook X adopts a lightweight magnesium-aluminum alloy integrated body, with four fashionable colors of Silver Frost, Interstellar Blue, Forest Green, and Sakura Pink (Yingyu Pink).
The device features the industry’s first 3K floating full screen with a 90% screen-to-body ratio, 100% sRGB color gamut, 3:2 aspect ratio, and 10-point multi-touch, to ensure a high quality screen.
The 3rd-gen mobile office performance benchmark: Huawei MateBook 13/14 2020 Ryzen Edition
Li Bin, vice president of Huawei’s consumer business, said the Huawei MateBook 13/14 2020 Ryzen Edition recently launched is one of the few lightweight laptops in the market equipped with a standard pressure processor, giving it a more powerful performance compared with others at the same size and price.
The laptop is equipped with a brand new AMD Ryzen 4000H standard pressure processor, with 16G dual-channel high-speed memory, 512GB PCIe high-speed solid-state hard drive, supplemented by a newly upgraded shark fin cooling system. It allows smooth use when video editing, image processing, and other functions, according to Li.
Taken together, the laptop’s performance, leading 2K full-screen touch screen at the same price, Huawei’s unique multi-screen collaboration function, and Huawei cloud space, all enable Huawei MateBook 13/14 2020 Ryzen Edition to bring a new experience to ecological integration, Li said.
Huawei’s commercial notebook MateBook B series debuts
Li also introduced the MateBook B series of commercial laptops, bringing innovative technology and smart experience, accumulated over recent years, to enterprise users. MateBook B series is equipped with a fingerprint power supply and TPM built-in chip security escort and has passed several quality certifications.
It inherits the multi-screen collaborative smart office capabilities of the Huawei MateBook series, making the mobile office more efficient and smart, Li added.
Huawei’s notebook business enters the top echelon in Chinese market
At the conference, Huawei also announced the market performance for its notebook business over the first half of 2020. According to data from third-party research institutions, Huawei’s domestic market share for laptops reached 16.9%, ranking second and entering the front-tier group in the market.
According to the results of a Chnbrand report, in the Windows-installed laptop market, Huawei PC’s Net Promoter Score (NPS) ranks first. Huawei entered the laptop market only slightly over four years ago.