On Thursday, Shenzhen-based smartphone maker Honor released three new models in its Magic3 series: the Honor Magic3, the Honor Magic3Pro and the Honor Magic3 Zhizhen Version.
The firm’s Magic3 series is the first to feature the Qualcomm Snapdragon 888+ chip, while the Honor Magic3Pro and the Honor Magic3 Zhizhen Version are equipped with Qualcomm’s new 5nm 888+ chip.
Regarding design, the camera module on the back of the Honor Magic3 fuselage has adopted a keyhole appearance.
The Honor Magic3 is currently priced between 4599 yuan and 4999 yuan ($710-772); the Honor Magic3 Pro sells for 5999 yuan to 6799 yuan; finally, the Honor Magic3 Zhizhen Version (12GB+512GB) is priced at 7999 yuan.
Allowing a higher performance, Honor has introduced OSTurboX technology, significantly enhancing the system fluency with a ultra-low latency engine, anti-aging engine and smart memory engine.
Honor adheres to the five design principles for the privacy protection of its products: Minimization, transparency and controllability, side-end processing, anonymity and security protection. The Honor Magic3 supports a digital yuan function called “Hard Wallet,” which allows for safe and convenient payment without network connection, simply by touching the NFC. The Honor Magic3 is also the first handset in the Snapdragon 888 series that provides 3D face unlocking. It also recommends the minimal permission for apps and access records, thereby helping to prevent invasions of privacy.
The Honor Magic3 is also the first high-end handset to be released by the firm. Honor CEO Zhao Ming said the company’s market share has jumped from the lowest point of 3% to 14.6% in just the past three months.
The high-end mobile phone market is relatively weak in China. Market research organization IDC indicates that in 2021, 72% of handsets priced above $800 in China’s mobile phone market in the first quarter belong to Apple. Clearly, Chinese mobile phone brands are now absent in the high-end market due to the lack of strong competitive products.
Zhao Ming has said, “Honor might go public at the right opportunity, but what is more important now is to build core competencies for the future.” In response to speculation that the firm will seek to expand its business into the car sector, Zhao said, “we won’t consider other fields unless we achieve the absolute leading position in consumer business such as mobile phones.”