On Thursday, Beta Data, a SaaS service platform for financial institutions, announced the completion of a round B+ of financing. This round of financing was led by Soft Bank Ventures Asia and followed by existing shareholders SIG Capital and Lightspeed China Partners.
The new fund will be used to increase product R&D, expand service networks, and build an overall digital solution for financial institutions focused on marketing, investment consulting, and management.
Beta Data, founded in 2012 and headquartered in Shanghai, is a financial technology service platform driven by data and algorithms. The company’s main focus is the digital transformation of wealth management. Based on big data architecture and relying on massive financial data and label maps, Beta Data has provided digital operations for financial institutions through its AI intelligent algorithm platform and professional digital marketing and investment services.
In order to better help financial institutions realize their move into the digital world, Beta Data put forward the theory of a “customer pool”. The company is committed to empowering their clients in four main areas: attracting and interacting with customers, transactions, and follow up services.
In 2021, Beta Data focused on content marketing. By establishing a content factory, the company was able to greatly improve the efficiency of working with photos, text and video.
By the end of 2021, Beta Data had more than 2.9 million databases, more than 1,000 paying consumers from financial institutions, and more than 1.5 million users from the marketing departments of many financial institutions. Its business covers more than 70% of bank outlets and more than 50% of securities companies and its major clients include not just banks and securities companies, but funds, trusts and other industries as well.