EasyYa, a Chinese cross-border supply chain management services platform, announced on August 1 that it has completed a round B of financing worth several hundred million yuan. It has also reached strategic cooperation with Guangdong provincial state-owned Guangxin Industry Fund and Guangdong Foreign Trade Imp. & Exp. Corporation (GFTC). The company will now cooperate with GFTC on cross-border business digitalization.
EasyYa is a B2B platform for cross-border virtual factories under Enet Innotech (Guangzhou) Limited. Previously, the company received angel investment from Yuexiu Industrial Investment Fund, round-A financing from Shenzhen Capital Group Co., Ltd. and other institutions, as well as strategic investment from Greater Bay Area Homeland Investments Fund.
EasyYa focuses on supply chain integration and technological innovation, and realizes improvements of supply chain efficiency driven by data. The Product Selection Tool developed by the company can gather consumption and comment data of overseas buyers, helping develop customized products that are more suitable for overseas needs after connecting with factories.
After this round of financing, it will launch an SaaS system for factories. Previously, the SaaS system of “EasyYa Selection” developed by the company is for cross-border sellers, and has studied the sales data and consumer review data of mainstream cross-border e-commerce platforms such as Amazon and Wal-Mart. Based on this data, it has launched an intelligent product selection function for sellers.
Xu Gongzhe, the CEO of EasyYa, said: “Through the analysis of authoritative data, we found that more than 70% of the products of overseas e-commerce platforms are made in China. In the face of the trillion-dollar cross-border e-commerce market, overseas e-commerce products will be upgraded and refined in the next five to 10 years. There will be huge market opportunities.”