ByteDance’s Entry into Coffee Market, “ByteCoffee” Trademark in Process of Registration

Beijing Bytedance Technology Co., Ltd. has applied for a number of “ByteCoffee” trademarks, which are currently in the process of registration. The international classification of the trademark “ByteCoffee” is “30 – Convenient Food” and “43 – Catering and Accommodation.”

In recent years, China’s domestic coffee market has developed rapidly. Data shows that in 2017 and 2018, the growth rate of China’s coffee market was 20.2% and 31.1% respectively, far higher than the growth rate of the world’s overall coffee consumption. 

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With the expansion of the consumer market, an increasing number of coffee brands are favored by capital.

Coffee Box, Luckin Coffee and Starbucks adjusted their business from e-commerce to offline coffee shops, making the country’s coffee industry increasingly crowded.

In the future, ByteCoffee, a subsidiary of Bytedance, may intensify the competition.