Beijing Bytedance Technology Co., Ltd. has applied for a number of “ByteCoffee” trademarks, which are currently in the process of registration. The international classification of the trademark “ByteCoffee” is “30 – Convenient Food” and “43 – Catering and Accommodation.”
In recent years, China’s domestic coffee market has developed rapidly. Data shows that in 2017 and 2018, the growth rate of China’s coffee market was 20.2% and 31.1% respectively, far higher than the growth rate of the world’s overall coffee consumption.
With the expansion of the consumer market, an increasing number of coffee brands are favored by capital.
Coffee Box, Luckin Coffee and Starbucks adjusted their business from e-commerce to offline coffee shops, making the country’s coffee industry increasingly crowded.
In the future, ByteCoffee, a subsidiary of Bytedance, may intensify the competition.