Denza, a joint venture between BYD and Mercedes-Benz, held a brand launch event on Monday to kick off pre-sale of its MPV D9 new energy vehicle model.
At the event, Denza unveiled a brand-new logo and values system. It said it will provide high-quality travel lifestyle experiences for consumers in four aspects: new luxury, intelligence, safety and user ecology.
The Denza D9 provides six configuration versions of DM-i super hybrid and pure electric functions. For pre-sale, the model is priced between 335,000 yuan and 460,000 yuan ($49,441-$67,890). The firm also launched a founder’s model, with a pre-sale price of 660,000 yuan and a limited amount of 99 units.
The D9 adopts Denza’s brand-new design language, “π-Motion.” The length, width and height of the whole vehicle are 5250/1960/1920mm respectively, and the wheelbase is 3110mm.
The Denza D9 DM-i super hybrid version has a comprehensive battery life of 1040km, a maximum pure electric battery life of 190km, and is equipped with 80kW DC fast charging capabilities. It only takes 25 minutes to charge from 30% to 80%. The EV powertrain is built on e-platform 3.0 and adopts a blade battery. The top CLTC battery range exceeds 600 km.
Denza also created a super-intelligent interactive cockpit dubbed “Denza Link,” which offers 5G speed internet connection. The all-new Denza Pilot advanced intelligent driving assistance system supports L2+ intelligent driving assistance.
The future strategic development of Denza is mainly driven by Shenzhen-based automaker BYD and supported by Mercedes-Benz. BYD is responsible for strategic planning of the Denza brand, especially in terms of technology research and development, product planning, and other areas, and it will provide all-round support for Denza. The young venture is positioned as an independent brand, operated by independent teams, delivering independent product matrices and design languages.
Throughout the next year, Denza will launch three models, and in three years, Denza will successively launch several luxury NEVs. This year, Denza will strive to complete the layout of 200 offline stores, covering 68 cities across China.