BYD and Brazilian Auto Dealer Saga Open First Store in Brasilia

Shenzhen-based automaker BYD announced on October 26 that it has opened its first store in Brazil’s capital city, co-built with leading domestic auto dealer Saga. Up to now, BYD has established 10 dealerships in Brazil and has obtained franchise rights in 31 of its major cities.

BYD officially entered Brazil’s pure electric passenger car market in December of 2021, reaching cooperation with well-known local car dealers such as Eurobike and Servopa. It is estimated that by the end of this year, BYD’s Brazil branch will join hands with dealers to cover 45 major cities in the country, with plans to confirm 100 designated dealers by the end of 2023.

In Brazil, BYD has launched its luxury pure-electric SUV Tang EV, pure electric sedan Han EV and D1. The Han EV sells for 539,990 Brazilian reais ($100,265), while the Tang EV was released in Brazil at the end of last year, selling for 487,590 reais ($90,535).

BYD will commence pre-sale for its hybrid Song Plus DM-i in the near future, which has a pure-electric cruising range of 51 km. The first batch of 200 vehicles will arrive in the country, with a price tag of 358,000 yuan ($49,632), – twice their price in China.

In terms of supporting services, BYD reached cooperation in October of this year with Santander, the leader of Brazil’s auto finance industry. When buying BYD cars, Brazilian consumers can enjoy comprehensive digital auto finance solutions, including credit evaluations, credit reviews and payment solutions.

Although BYD’s global sales have performed well in recent years, the firm has faced compliance problems in Australia. According to a report by Carscoops, BYD’s ATTO 3 model (known as the Yuan Plus in China) has breached Australian motor vehicle compliance regulations because the rear middle seat is missing an appropriate top tether to use for a child seat. Its delivery in Australia will be suspended for one week from October 21.

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In addition to BYD, the layout of Great Wall Motor in Brazil is gradually deepening. At the end of January this year, the firm indicated that it would invest $1.86 billion to build its fourth full-process production base in Brazil and the first in Latin America. The Chinese automaker plans to invest about 4 billion Brazilian reais ($742 million) to modernize a factory in São Paulo to increase its annual production capacity to 100,000 vehicles.

According to a report released by Anfavea in early October, automobile production in Brazil increased by 19.3% year-on-year in September to 207,800 units. In the first nine months of this year, automobile output totaled 1.75 million vehicles, up 6.3% year-on-year.