BOE and Commence New Cooperation

China’s leading panel maker BOE and e-commerce giant officially announced on Monday the start of a new cooperation. Based on their respective core advantages in technology and marketization, the two sides will carry out in-depth collaboration around customer-to-manufacturer (C2M) business and build a joint research institute for technological innovation. On the same day, the self-operated flagship store of BOE technology brand also was launched on the platform.

BOE brings advantages including technology reserves, product development and capacity scale in the field of display panels and IoT. JD is a technology and service enterprise based on supply chains, with large-scale consumer groups and digital technology application capabilities.

The two sides are joining forces to open up the whole process of insight, R&D, product release and feedback, and will deepen consumers’ awareness of the connotation of cutting-edge technology.

Yao Yanzhong, the senior vice president of, Inc. and the president of its 3C Home Appliances Business Group, said that BOE has always strived to bring innovation to its users and consumers with leading sci-tech, which is highly consistent with‘s ideals. As early as 2017, the two sides had jointly created the first ADS planar e-sports display product. Last year, they issued the first “S+” quality standard for the display components industry, along with China Optics and Optoelectronics Manufactures Association (COEMA), laying a solid foundation for cooperation.

Both parties said they will give full play to their respective resources and advantages, accelerate professional technology R&D, product incubation and application implement, and make the supply side match and meet consumer demands more accurately.

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With‘s “618” Shopping Festival coming into full swing, the self-operated flagship store of BOE technology has officially arrived on the platform. Unlike general e-commerce stores, this is the first online immersive technology experience hall created by BOE and