Bilibili Announce Content Cooperation with Discovery
China’s video sharing and streaming platform Bilibili announced a collaboration with the Discovery Channel on Sept. 17, saying the two will co-produce contents and bring 145 documentaries and more than 200 hours of exclusive Discovery material to Chinese audiences. Now the Bilibili website has a dedicated Discovery Channel page.
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The exclusive contents cover various inspiring and entertaining themes such as adventure, technology, history, and animals. Now Chinese audiences can enjoy hit Discovery shows including Man vs. Wild starred by the famous adventurer Bear Grylls, Alone in the Wild, Naked and Afraid, and Dual Survival.
There are also episodes of Stephen Hawking’s Grand Design 2012, America: Facts vs. Fiction, Nasa’s Unexplained Files for those into technology, history, or animals.
Animal Planet is also available for viewing exclusively on Bilibili. Founded in 1996, Animal Planet is the world’s first television channel dedicated to animal-related footages that showcase their habits, relationships, and many anecdotes.
Now, Bilibili has revamped its image into one of the largest documentary producers and platforms in China. Last year, a documentary about antique repairs named Masters in Forbidden City unexpectedly attracted massive attention on the platform. Bullet comments like “Master Wang is so handsome” (Master Wang is the craftsman in the documentary) floated across the screen, indicating an increasing trend of young audience’s interests in traditional culture.
Tony Qiu, general manager of Discovery Greater China, said, “Bilibili has gathered a lot of young viewers who have strong interests in documentaries. In the future, we are looking to make full use of Discovery’s powerful creativity and production, combined with Bilibili‘s user profiles, to present more excellent collaborated contents to the young Chinese audience.”