Sensors Data announced on Friday that it has obtained $200 million in round-D financing. The leading investors were Tiger Global and Carlyle Group, while co-investors were Future Capital, DCM, Linear Capital, Sequoia China, Warburg Pincus, Bessemer Ventures, M31 Capital, XiangHe Capital, 5Y Capital, and GGV Capital. Fanzhuo Capital served as the exclusive financial adviser for this round of financing.
According to Sensors Data, it will invest more resources in R&D across marketing technology-related fields, continue to build superior products that serve the needs of digital management, and focus on the layout of key account management and the introduction of related professional talent.
Founded in 2015, Sensors Data is a professional big data analytics platform and services provider for internet enterprises. It also offers big data-related consulting for traditional enterprises. Sensors Data’s business now covers more than 30 major industries represented by internet, brand retail, finance, convergent media, high-tech and internet+.
The company’s product concept has evolved from data-driven business decision-making and product intelligence to the closed-loop methodology known as SDAF (that is, Sense – Decision – Action – Feedback). Sensors Data provides digital closed-loop solutions covering global user operations, full link analysis and full scenario marketing. It is aimed at enabling data to truly drive customer business and unleash value.
Since its establishment, Sensors Data has expanded from big data analysis to marketing technology. It envisions “assisting 30 million Chinese enterprises to reconstruct their data foundation and realize digital operations,” and the firm has been maintaining rapid growth. At present, it has served more than 2,000 industry-leading clients in more than 30 sub-sectors, with renewal rates exceeding 100%. Over 100,000 active users wield its products to drive business growth.