Alibaba’s video content platform, Youku, announced that it has signed a partnership with BBC Studios to augment their kid-friendly content. BBC Studios agreed to deliver 100 hours of their CBeebies children’s content to audiences in China.
In the future, the two will jointly release more entertainment in China such as BBC Studios’ children programs Yakka Dee, My World Kitchen and My Pet and Me. The new offerings will be available to stream and download both on the Youku online platform and mobile app, and will be subtitled and dubbed in Chinese.
In addition, Youku signed memorandums of understanding with other partners including Genius Brands and Viacom International Media Networks at the entertainment industry’s annual Mipcom conference, in Cannes, France.
Henrietta Hurford-Jones, director of children’s content for BBC Studios, said, “We are very pleased that through Youku, pre-schoolers in China will have greater access to premium CBeebies content such as Yakka Dee and Bluey. We are exceptionally excited for the Chinese-dubbed version of Bluey, and we are confident that the warmth and authenticity of Bluey’s family will resonate with Chinese families.”
Aaron Liu, general manager of Youku Kids, also commented, “BBC Studios has a track record of producing quality children’s content that is not only entertaining, but also educational and heart-warming. We are proud to expand our children’s content library with the latest programs from BBC Studios, and look forward to deepening our partnership in the future.”