Xiaomi’s Total Omni-Channel Payment Amount Exceeded $2.34 Billion During First Two Hours of Double 11 Shopping Festival
Chinese electronics giant Xiaomi released the payment report of Double 11 Shopping Festival on Thursday. As of 02:00:00 on November 11, the accumulated omni-channel payment amount of Xiaomi Double 11 exceeded 15 billion yuan ($2.34 Billion), which surpassed the amount of 14.3 billion last year.
The report shows that the sales volume of Xiaomi‘s high-end flagship products on Tmall and JD.com in the first two hours was three times that of the same period last year. The high-end flagship smartphone equipped with Snapdragon 888 won the sales champion of Tmall and JD.com. Xiaomi MIX FOLD became the top foldable phones in Tmall and JD.com, in terms of sales. Xiaomi MIX 4 was the best selling product among Android smartphones at around 4,000 yuan. As for smart TVs, Xiaomi won the top of payment and sales volume on the two e-commerce platforms.
It is worth noting that on November 11, the highlight of the Double 11 promotional period, Xiaomi‘s products have different degrees of discounts, of which Xiaomi 11 has a price reduction of 1,400 yuan – users can buy one at 2,599 yuan. Xiaomi MIX 4 has dropped by 1,699 yuan and now only cost 3,399 yuan.
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It is worth mentioning that, according to Xiaomi‘s previous financial report, in the first half of 2021, Xiaomi‘s global shipments of high-end smart phones priced at 3,000 yuan or above and overseas priced at 300 euros or above exceeded 12 million, which has surpassed its total sales volume in 2020.