WeChat Conducts Internal Testing for Cross-Border E-Commerce Platform
Xinyan Finance learned on Tuesday that Chinese communications platform WeChat has recently tested a cross-border e-commerce mini program called “Shopping Around World Online,” with Tenpay as the main channel. This is a platform for gathering high-quality cross-border e-commerce mini program merchants, thereby enhancing the cross-border online shopping experience through practical tools.
The mini program is operated in an aggregation mode, and many cross-border online merchants are invited to join. Users can choose the corresponding cross-border online merchants according to their own needs, and shop via the mini program. In addition, users may search for products and merchants directly.
At present, the cross-border online shopping mini program includes categories such as beauty and skincare products, clothes, bags, shoes, maternal and child supplies, health care products and electronic products.
Tencent, the parent company of WeChat, has made continuous attempts in the field of e-commerce throughout the past two years.
In May 2020, relying on the diverse scenarios and vast user groups across Tencent‘s social ecosystem, WeChat opened a content community called “Xiao-e Pinpin,” featuring a diverse range of products and shopping scenarios.
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In December 2020, Tencent Huiju, Tencent‘s second e-commerce mini program converged platform, was officially launched. This is a shopping platform gathering genuine, new and famous products, which soon settled in the “Shopping & Entertainment” section of WeChat Services, showing that Tencent attaches great importance to this product.
Since the COVID-19 pandemic first swept the world in 2020, consumers have turned to online markets on a large scale. This has stimulated rapid development of the cross-border e-commerce industry, particularly in China. According to data published by CHNCI, with the increase of cross-border e-commerce comprehensive test areas, the scale of the cross-border e-commerce market will further expand, and the Chinese import and export transaction volume was expected to reach 280 billion yuan ($44.07 billion) in 2020.