Vivo unveiled its new self-designed, the Imaging Chip V1, during a press event held last week in Shenzhen. Throughout the event, vivo introduced the chip and expanded on its four long-term strategic goals.
“The V1 is a fully-customized integrated circuit chip dedicated to imaging and video applications with leading edge visual quality. In line with Vivo’s imaging system design, the Imaging Chip V1 can better serve user needs by optimizing smartphone application scenarios such as viewfinder preview and video recording,” said Hu Baishan, Executive Vice President & COO of Vivo.
The Imaging Chip V1 has been under development for nearly two years utilizing the work of over 300 R&D personnel and imaging lab experts at Vivo. Moving forward, Vivo’s approach towards spearheading innovative image processing (IP) technology at the chip level will mainly revolve around four strategic tracks: the image system, operating system, industrial design and performance. Vivo will strategically focus its resources on simulating the known needs of consumers through IP Design and developing key innovative image processing algorithms, without undertaking chip manufacturing.
“Aside from enhancing the visual aesthetics and imaging effects of Vivo products, the Imaging Chip V1 also aims to bring a better experience to users by channeling emotional resonance through visual expression,” he added.
The image system is a part of the core long-term strategic tracks of Vivo. To this day, Vivo has invested heavily in this field for over five years, achieving many breakthroughs such as Gimbal Stabilization and Selfie Spotlight. In December 2020, Vivo and ZEISS announced a long-term strategic partnership in mobile imaging innovation.
The partnership has two dimensions of collaboration, the first of which is the product R&D line. The ZEISS T* Coating and Biotar Portrait Style can already be seen in Vivo’s X60 series. The second dimension is the mutual exploration of shaping the future through mobile imaging, spearheading the advancement of next-level professional photography and videography technologies.