Tencent’s PUBG July Revenue Breaks New Record of $80 Million
PUBG Mobile continues to reign as the king of mobile games based on monthly revenue, according to market research firm Sensor Tower.
Chinese tech conglomerate Tencent’s PUBG Mobile topped the list of highest grossing mobile games by revenue in July according to Sensor Tower Store Intelligence. Thanks to the start of the game’s 8th season, revenue records were smashed again for the third consecutive month now, bringing revenue numbers to a new high of $80.65 million, a 28% increase from June.
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“China is the major driver of this growth — it has contributed almost 30% of the game’s all-time total in just two months,” Sensor Tower cofounder Alex Malafeev told Venture Beat. “That said, even with China out of the picture, the game has still grown its revenue nearly 310% year-over-year as of last month, or more than [four times].”
On July 17, PUBG Mobile climbed to the top of the charts among the highest grossing apps in Apple’s App Store in the US, and has remained among the top 10 ever since. During the month of July, the title generated $32 million in the US, its largest revenue market, which was up 565% from $4.8 million in the same period last year.
“Outside of China, the game has been experiencing growing popularity in the US and Southeast Asia. Tencent has also done an excellent job of keeping the title fresh with new content at a steady pace, while its season passes have been delivering on a consistent basis,” Malafeev said. “Also, if you really look back, the current state of the game is so much more refined and enjoyable than it was at launch.”
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Tencent’s total mobile app revenue in July totaled $476 million, $447 million of which came from Apple’s App Store and $29 million from Android downloads. Aside from PUBG, the company’s top grossing mobile app in July included popular multiplayer online battle arena (MOBA) game, Honor of Kings, or Arena of Valor outside of China.