We sat down with Erick Haskell, the President of International at Allbirds, to discuss the company’s China strategy, their special approach to online and offline marketing and the major challenges.
During the past two decades China has undergone an economic miracle with rising living standards permeating all levels of society.
Eager to capitalize on the demand for new iPhones, several foreigners rolled out a series of fake Apple Stores. They transformed a subway station into an Apple Store and hired people to wear uniforms and stand in the doorway. Outside the subway, they hired people to wait in line – ostensibly for the iPhone X.