At present, Starbucks has surpassed 7,000 stores in the mainland Chinese market and is confident in continuing to be a leader in China's high-end coffee market.
On March 21, Starbucks launched a brand-new retail channel in China called "Starbucks Curbside" through its collaboration with Alibaba-backed web navigation company AutoNavi, providing orders to customers on the go.
On February 2, American multinational coffeehouse and roastery chain, Starbucks, reported its financial results for its 13-week fiscal first quarter ended January 1. Its global comparable store sales increased by 5%, but comparable store sales in China decreased by 29%.
Cotti Coffee, a new coffee brand created by Luckin Coffee's original core team, opened its first store in Shanghai in November, situated next to an outlet of its competitor, Starbucks. The coffee brand is also the sponsor of Argentina, the 2022 World Cup champion.
Jasper Luo, former president of Umeng+, an Alibaba-backed startup providing mobile app analytics solutions for mobile development teams and individual developers, reportedly joined Starbucks China earlier this year as CTO.
Faced with pressure from competitors such as Luckin Coffee and Tims China, Starbucks, which has always been known for its reserved attitude towards China, has been changing its strategy for tackling the country's domestic market.
It has been more than a month since the Chinese business of Canadian coffee chain Tim Hortons went public on the Nasdaq, but so far, the coffee company that is trying to become the second Starbucks has not performed well in the US stock market.
On October 11, Starbucks China announced to employees that Belinda Wong, the chairwoman of the firm, was re-appointed as CEO, and Leo Tsoi, the current CEO, will serve as a consultant to the Chinese management team over the next three months.
The Chinese business division of Canadian coffee chain Tim Hortons will officially commence trading on the Nasdaq on September 29. Proceeds from the listing will be used to expand its coffee business in China.
On September 14, Starbucks's China division officially released its 2025 China Strategic Vision, launching a new value-oriented growth plan featuring heavy investment in the country.
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Coffee chain Manner Coffee announced last Sunday that it will launch delivery services in Beijing, Shanghai, Shenzhen and other cities by cooperating with food delivery giant Meituan.
Manner Coffee, a Shanghai-based coffee chain, announced on Tuesday that it will open more than 200 new cafes in 10 cities in China.
HeyTea, a beverage brand in China, announced on Thursday that it has completed product price adjustments started in January of this year.
Many Chinese web users took to social media on Wednesday to comment that Starbucks has raised the price of various products by 1-2 yuan ($0.16-0.32), including americanos, lattes and a range of food items.
A Chinese web user took to social media on Monday to accuse a Starbucks employee in Chongqing of driving out a group of on-duty police officers, on the grounds that their eating at the storefront would affect the coffee brand's image.
Starbucks China on Tuesday announced a new cooperation agreement with Meituan, a domestic food delivery platform giant.
The three-year exclusive cooperation between Starbucks and Ele.me will expire on December 31 this year. As a result, Starbucks is seeking new partners in the Chinese mainland market.
In response to recent food safety problems, Starbucks China posted on its official Weibo account a statement on Monday saying that it had immediately closed two stores involved in a food safety scandal.
Starbucks is planning to open 600 new stores in China next year, thus operating 6,000 stores across 230 cities by the end of 2022.