On November 7th at 10 am, PICO, the VR business of ByteDance, held a company-wide meeting to officially announce its organizational restructuring plan.
ByteDance's VR business PICO is gradually shrinking its front line this year.
PICO is currently operating normally, and ByteDance will also continue to invest in XR business for the long term.
News on July 29th, PICO, together with Douyin Games and Xigua Video, participated in ChinaJoy and released a promotional poster for the VR interactive storytelling work "The Three-Body Problem".
On April 12, PICO, a VR device company under ByteDance, announced that its latest PICO 4 Pro VR all-in-one headset has started pre-sale in the Chinese market.
On February 23, a puzzle video game named "The Room VR: A Dark Matter" developed by the British game publisher Fireproof Games was officially launched in the app store of Chinese VR device maker PICO, the first time this game has been released on a Chinese platform.
Tencent's extended reality (XR) department underwent adjustment and started to focus on building software. It reportedly will introduce Quest 2, a VR device under Meta, in the future.
PICO, a VR brand acquired by ByteDance, will launch two new products in the near future, one of which will be the PICO 4 Pro, to be launched in April or May, and the other is a low-end version based on the PICO Neo 3 for the lower-end market.
Reports have surfaced recently claiming that some newly released PICO 4 VR devices have defective parts, and that the rapidly expanding ByteDance-owned firm is splitting into factions. On November 28, a PICO spokesperson denied these rumors.
As a strong competitor of Meta's Quest 2 device, a range of new PICO 4 products released this year have earned extensive attention. Now the company is suffering from internal and external challenges.
The popularity of consumer-facing smart glasses is on the rise in China. Since the beginning of this year, Nreal, Rokid, Thunderbird Innovation and a Xiaomi-affiliated firm have all released new products, including AR glasses and corresponding intelligent terminal equipment.
A number of users have reported recently that they have received a recall message from VR brand PICO, suggesting that the original portable bag should be sent back for replacement as it may wear or cause scratches on the device.
Liu Cixin, the author of wildly popular science fiction novel "The Three-Body Problem," said that ByteDance’s PICO has been authorized to jointly produce the first interactive narrative work of the book's VR version, to be launched next year.
On September 27, PICO, a VR device brand owned by ByteDance, held a new product launch conference in Qingdao, Shandong Province, to announce the launch date and price of its PICO 4 Pro.
On September 22, PICO, a VR brand owned by ByteDance, held a new product launch event, and officially released the new PICO 4 series of products to Europe, America, Japan, South Korea and Southeast Asia.
PICO, a VR device brand owned by ByteDance, has announced that it will hold a new product overseas launch event at 14:00 GMT+2 on September 22, five days ahead of the scheduled product launch in China.
PICO, a VR brand acquired by ByteDance last year, announced on September 19 that it will hold a global new product launch event on September 22, as well as another launch event just for China on September 27.
PICO, a smart wearables brand acquired by ByteDance, has announced that its new product will be unveiled at 14:00 GMT+2 on September 22. It could represent an important step for PICO to focus on overseas market expansion and enter into more direct competition with Meta's Quest.
With the rapid development of the whole VR industry, PICO, a VR brand acquired by ByteDance, officially announced an upgrade to its brand on September 5.