Suning International, the international business arm of Chinese retail giant Suning Group, unveiled a new cross-border initiative that will see the company partner with foreign brands that are seeking entry into China.
Customers in China craving a Big Mac at McDonald’s today might have to do a double take at the menu to make sure they’re at the right place.
“Most boys in China grew up reading or watching content based on the Three Kingdoms. It's more or less a complex towards these heroic characters of warring times,” A Chinese fanatic of the newly released Total War: Three Kingdoms, a strategy game developed by British studio Creative Assembly, told me. “Every Chinese boy has a dream of the Three Kingdoms. You would wonder how you would have organized your armies if you were the army leader.”