A video creator on Bilibili, with 10.26 million followers, recently revealed his financial challenges on the Chinese video site. This comes after several popular creators announced a pause in updating their channels.
BlueFocus, a well-known Chinese advertising service provider, issued an internal email stating that "The management has decided to indefinitely suspend all outsourcing expenditures related to creative design, proposal writing, copywriting, and short-term employees."
Xiaohongshu, a Chinese lifestyle-sharing platform, reportedly will upgrade its livestreaming business to an independent department. The site features many reviews and users can post videos and pictures to show off their purchases.
E-commerce platform Temu (pronounced tee-moo) made a big splash at this year's Super Bowl with its commercial, "Shop Like a Billionaire."
Recently, FAW-Volkswagen, Mercedes-Benz and other car companies have trended on Chinese social media because of their pop-up advertisements displayed in their vehicle systems. In fact, Great Wall Motor's HAVAL and NIO car owners have posted a few times about the same problem.
Content with "Audi Xiaoman (Grain Buds) Advertising Plagiarism" and "Audi and Andy Lau" emerged as trending topics on Weibo on May 21.
In order to help the brands on its platform reach their target users in a much more efficient and productive way, Xiaohongshu, a life sharing platform in China, launched a one-stop advertising service platform named "Spotlight" on Saturday.
TikTok, a short video app owned by ByteDance, released a new contextual advertising solution called "TikTok Pulse" on Wednesday, which allows marketers to place their brands next to the platform's most engaging content.
ByteDance's short-video platform TikTok saw a compound annual growth rate of 300 percent in advertising revenue. In addition, ByteDance's advertising revenue in China moderated.
Beijing-based Zhongguancun Interactive Marketing Lab, together with institutions including PricewaterhouseCoopers (PWC), on Thursday jointly released the 2021 China Internet Advertising Data Report.
TikTok's advertising revenue in 2021 reached nearly $4 billion. Multiple sources also said that the company's goal for 2022 is to achieve at least triple the growth.
ByteDance's Commercial Products Department held a general meeting on Thursday during which it was suggested that advertising revenue had seen no growth in China over the past six months.
A NIO car owner posted on Weibo on Wednesday that there were advertisements on the navigation interface of his car, which practically blocked the screen and could affect safe driving.
Reports show the impact of the Covid pandemic has basically been eliminated and the advertising market is rapidly rebounding.
Bilibili announced today its unaudited financial results for the second quarter this year, with its net loss reaching 1.12 billion yuan, compared with 570.9 million yuan in the same period of 2020.
Intel defended its decision to take down an advertisement featuring Chinese standup comedian Yang Li over the past weekend after Internet users questioning the company’s values and beliefs.
Trending milk tea chain Chayan Yuese (茶颜悦色) has fallen under harsh criticism recently in response to its use of sexist jokes in advertising campaigns.
A controversial advertisement for makeup removal wipes went viral this week as it aroused hot debate over claims it rationalizes the devilry of sexual assault.
Chinese government authorities in Shanghai imposed a fine against the international condom brand Durex over its inappropriate ad in 2019 for 810,000 yuan ($120,620).
Chinese condiment giant Guiyang Nanming Lao Gan Ma Flavored Food Co., Ltd. said on Tuesday it never had any commercial cooperation with Tencent.