At a press conference held by the Ministry of Commerce on Thursday, the spokesman introduced the current consumption numbers and highlighted the sales of the online Lunar New Year’s Shopping Festival in 2022, which lasted a total of 29 days.
The spokesman outlined a few general themes of the most recent Shopping Festival.
First, quality was foremost among shoppers’ concerns during the Spring Festival while traditional goods remained popular. Sales of gift boxes, such as chocolates, nuts, teas and wine, increased by 66%, 41.4%, 23.2% and 22.7% respectively year-on-year. Time-honored brands were more noticeable online this year and helped spur consumption during the holiday.
In addition, upgrades were another major element in this year’s Shopping Festival. Sales of smart products, such as projectors, massage instruments and TVs larger than 65 inches increased by 90.3%, 34.3% and 20.7% respectively year-on-year. The sales of goods of China-chic, cultural and creative products, national musical instruments and intangible cultural heritage items, increased by 94.6%, 33.7%, 26.5% and 16.5% respectively year-on-year. Finally, the sales of local handicrafts increased by 26.7% year-on-year while the sales of furniture increased by 17.3% year-on-year.
Second, recreational products for winter sports saw an uptick in sales. Winter Olympic goods and recreational equipment are sold well. The sales of Winter Olympics licensed commemorative goods increased by 21.2 times year-on-year while the sales of ski equipment and ski suits increased by 62.9% and 61.2% respectively year-on-year. Themed tours to winter sports destinations were also very popular with tourists. During the Shopping Festival, sales of online skiing tickets increased by 102.1% year-on-year. Orders for other winter memorabilia on related e-commerce platforms increased by over 30% year-on-year.
Third, green consumption was a concern for many shoppers. The sales of eco furs, reusable food wares and recycling bags increased by 265.9%, 20.2% and 17.1% respectively year-on-year. The sales of e-firecrackers increased by 1.4 times year-on-year. The sales of organic vegetables, organic milk and organic rice increased by 335.6%, 78.9% and 24.2% respectively year-on-year.
Online catering sales increased by 28.5% year-on-year, of which in-store and take-away sales increased by 48.3% and 22.6% compared to last year. According to data regarding take-away orders, this Spring Festival saw merchants provide double the number of New Year’s Eve dinners compared to last years, while the sales volume of New Year’s Eve dinner dishes increased by 1.4 times year-on-year.
Fourth, the featured products of Shanghai Cooperation Organization (SCO) proved popular. This Shopping Festival was held simultaneously with the e-commerce live-streaming events featuring goods from SCO. During the period, nearly 1,800 live-streaming events have been held, a total of 1,500 categories of featured products from the countries were on sale, with a cumulative sales of nearly 100 million yuan ($15.73 million). The sales of products in SCO countries on major e-commerce platforms increased significantly month-on-month.