SAIC’s Rising Auto to Release Pure Electric Flagship R7 in Late September

At noon on August 22, Wu Bing, the CEO of Rising Auto, a smart electric vehicle brand owned by Chinese industry giant SAIC, said on social media that the R7 mid-to-large size SUV will be launched in late September, and is expected to be delivered in late October.

Wu Bing said that the R7 makes the first use of many intelligent technologies, and that the company has been polishing details for a better user experience.

The interior of R7 (Source: Rising Auto)

According to the firm’s official website, the R7 is positioned as a high-end pure electric SUV. It comes with a Snapdragon 8155 chip, standard configuration Premium 4D imaging radar, and Nvidia Orin super-computing intelligent driving chip. It has a range of over 600 km and up to 400kW peak power.

The R7 is designed with a streamlined sliding back and sports car-class wide body. It is equipped with a Trinity multidimensional sensory interactive intelligent cabin and the world’s first mass-produced Huawei vision-enhanced AR-HUD flat-screen system. It adopts a 43-inch wide true-color triplex screen, including a 15.05-inch 2.5K AMOLED flexible center control display.

The interior of R7 (Source: Rising Auto)

In addition, the R7 adopts frameless induction electric opening and closing doors, which combine induction-based electric opening and suction doors. The front and rear seats are wrapped in Nappa leather, and the passenger seat is independently equipped with a power leg rest and heated foot rest.

In October 2021, SAIC announced its investment in the establishment of Rising Auto Technology Co., Ltd., which had a registered capital of 7 billion yuan ($1.02 billion), as a way to accelerate the development of its own brand of mid-to-high-end intelligent electric vehicles. SAIC invested 6.65 billion yuan in the company, while its employees held 350 million yuan in the company. SAIC separated the brand from its passenger car branch and let Rising Auto operate in the market with light assets.

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