Chinese smartphone brand OPPO launched new ad campaigns to highlight its five-year partnership with FC Barcelona (Barҫa) as the team seeks to be the final 8 among all European elites. The company has been hosting a season-long digital content campaign including a virtual Q&A session with Barҫa team members, a social media campaign and a new commercial dubbed “Go for it.”
The campaign signals the company’s overseas market expansion, which added Germany, Portugal, Belgium and Romania to its European portfolio as of July, bringing its total regional footprint to over 10 overseas markets.
“While current market conditions and cancellation of live events have taken a toll on the global sports sponsorship market, OPPO’s recommitment to our long-standing alliance with FC Barcelona is a signal of our brand’s momentum in the region broadly,” said William Liu, the vice president of OPPO who is in charge of global marketing.
OPPO kicked off a social media campaign in June with a Facebook, Twitter and Instagram Story blitz showing support to the club. Selected fan messages under the hashtag #CheerforBarҫa were displayed on Camp Nou’s LED signboards. Fans can also join a Q&A session with team defenders Gerard Piqué, Nélson Semedo, Clément Lenglet and forwards Luis Suarez and Martin Braithwaite, where the players shared their thoughts with fans and answered fans’ questions.
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In addition to the partnership with FC Barcelona, OPPO continues its cooperation with tennis competitions Roland-Garros and Wimbledon as well as the Boston Marathon.
With two years of experience in the European market, OPPO cracked into the list of the top five smartphone brands in Europe in the first quarter of 2020, according to Canalys data, with sales in Italy and Spain growing 15 times and 10 times in the period compared with a year ago.