The 2020 Roland-Garros closed with Rafael Nadal crowning the champion for the 13th time, also marking the completion of the second year of partnership between smartphone-maker OPPO and the Roland-Garros.
The theme for this year’s tennis campaign, “Define the Ultimate,” reflected the pursuit of perfection shared by Roland-Garros athletes and its similarity to OPPO’s approach towards its devices and services. It was also designed to encourage fans to take extraordinary shots of their own.
In addition to the tournament highlights capturing the tennis world’s interest, OPPO produced an exclusive night experience, “Shot of the Night by OPPO,” an addition of floodlights on select courts to allow for evening play, featuring the French star currently ranked 11th worldwide in Men’s Singles, Gaël Monfils. Additional on-site activities included the OPPO booth, the OPPO Photo Gallery shot entirely on the Find X2 Pro by official photographers, as well as a 5G video call between Tournament Director and former world number three player Guy Forget and junior players around the world.
“From the exclusive sunset experience on the Parisian clay courts to the 5G connections we were able to make remotely with junior athletes, OPPO’s work this year with Roland-Garros demonstrates how the link between tennis and technology can be used to empower champions today and in the future,” OPPO Overseas CMO Gregor Almassy said.
The partnership with Roland-Garros is a cornerstone of OPPO’s global expansion. The brand has also signed partnerships with Wimbledon, where OPPO is also the Championship’s first-ever Asian sponsor and smartphone sponsor. Additionally, OPPO maintains a five-year partnership with FC Barcelona, the longest partnership between a Chinese brand and a European football club to date. OPPO’s most recent tie-ups include its 2019 signing with the League of Legends e-sports championship series, as well as the 2020 edition of the Boston Marathon.
In addition to sports teams, OPPO has built partnerships with other parties to grow its influence across Europe.
OPPO contributed to the first 5G standalone (SA) network in the UK and the pilot deployment at Coventry University, also featuring the UK’s first 5G SA network slicing service, which was verified using OPPO’s Find X2 and Reno3 5G smartphones.
5G research will continue to be the brand’s primary focus – OPPO has already struck partnerships with more than 40 major carriers in Europe. As of July, OPPO has entered more than 10 European markets, with its footprint expanding to include Germany, Portugal, Belgium and Romania.