OnePlus co-founder Carl Pei on Jan. 27 announced the establishment of his London-based new consumer technology startup Nothing, which obtained $7 million in fresh capital last December, marking a new move for his ventures since the Swedish entrepreneur left OnePlus two months ago.
The seed financing round was backed by many renowned tech investors, including “father of the iPod” Tony Fadell, Founders Space CEO Steven Hoffman, Twitch co-founder Kevin Lin, YouTube personality Casey Neistat, Product Hunt CEO Josh Buckley, and others.
Pei has previously revealed that he plans to use the raised money for product research and development, as well as setting up a London office and hiring more talents.
“It’s been a while since anything interesting happened in tech. It’s time for a fresh breeze of change,” commented Pei.
The new brand’s founder also said the mission of Nothing “is to remove barriers between people and technology to create a seamless digital future.”
“We believe that the best technology is beautiful, yet natural and intuitive to use. When sufficiently advanced, it should fade into the background and feel like nothing,” said Pei.
“Consumer tech is a tidal wave of limitless potential. Nothing will be the brand at the forefront, and I can’t wait for the world to experience their products,” commented Casey Neistat, YouTuber and investor in Nothing.
The brand will be releasing its first smart devices in the first half of 2021.
“Carl Pei has been creating products loved by so many people, and he is deeply aware of what customers want,” said Steven Hoffman, one of the investors.
Pei has previously worked for smartphone brands, including Nokia, Meizu and Oppo before he co-founded OnePlus with Pete Lau in 2013.