Pete Lau, founder of OnePlus and Chief Product Officer of OPPO, posted to Chinese microblogging platform Weibo on Friday, the eighth anniversary of OnePlus, announcing that the firm had achieved its sales target of 10 million units ahead of schedule.
This year, OnePlus fully developed its operations in the domestic market and actively explored areas related to products and marketing. In the first half of the year, the firm released its “Image Emperor” OnePlus 9 series, with sales exceeding 300 million yuan ($47.11 million) in 10 seconds during the initial period. At the same time, OnePlus further covered more price ranges, and released the Quality Flagship OnePlus 9R and the Performance Reinforced Flagship OnePlus 9RT.
In overseas markets, OnePlus’ global shipments increased by 257% year-on-year in the first half of 2021, with shipments to the U.S. increasing by 428% year-on-year, making it the smartphone brand with the top growth rate during the period. In Europe, OnePlus has become the smartphone brand with the highest growth rate in the second quarter of this year, with a year-on-year increase of 304%. In the highly competitive Indian market, OnePlus once again became the smartphone brand with the highest sales in the high-end market during the second quarter.
With the rapid growth of global markets in many regions, OnePlus successfully achieved the target of 10 million sales. Pete Lau said, “On the one hand, the sales of 10 million proves that OnePlus has reached a new sales level, and more importantly, it shows me that people have recognized OnePlus’ product strength.”