NETA, which was introduced overseas one year ago, has now been officially established and launched in Indonesia at the Gaikindo Indonesia International Auto Show (GIIAS) 2023 exhibition.
NETA, an automotive brand that entered the Chinese mass market in June 2018 and released its first mass-production model in November of the same year, now offers high-quality and innovative electric vehicles globally. At the GIIAS exhibition, NETA showcased three products: NETA S, an intelligent sports coupe; NETA U, an ultra-long endurance intelligent BEV-SUV; and NETA V, a trendy intelligent vehicle designed for young people.
NETA is making its debut in Indonesia by participating in the GIIAS 2023. Through this international platform, NETA aims to introduce advanced travel tools to the Indonesian market, which has a population of over 200 million and significant potential. This milestone also signifies an important step for NETA in its globalization journey.
“The core of NETA is innovation and intelligent technology since we think there is more to automobiles than just being cars. We develop three Product research and development centers to maximize the production of high-quality electric cars with the best innovations that have been adapted to the needs of today’s society. In addition, NETA is also partnering with five internationally-recognized innovation leaders in various businesses to maximize the potential of our products and services,” explained Wang Chengjie, President Director of PT NETA Auto Indonesia.
At the launch event, NETA announced a plan to start selling products in Indonesia from the fourth quarter of the year. It will start holding pre-orders during this year’s GIIAS.
“We are very proud bringing our best quality product, we are confident to invest in meeting the needs of the Indonesian people and support the Indonesian Government’s decision to make the automotive industry more environmentally friendly. We hope that NETA will be well received and can synergize with a good vision and mission in Indonesia. As a first step, the Indonesian people can pre-order during GIIAS 2023 for electric vehicles that can support the lifestyle mobility of the Indonesian people,” explained Wang Chengjie.
H.E. Mr. Airlangga Hartarto, Indonesian Coordinating Minister for Economic Affairs, visited NETA’s booth at the event to gain insight into their global strategy. He also had the opportunity to experience NETA’s popular overseas vehicle models firsthand.
NETA’s global expansion strategy involves more than just exporting products, it emphasizes systematic export. Following its entry into the Indonesian market, NETA will prioritize localized development. On July 26, the automaker signed a memorandum of understanding (MOU) with PT Handal Indonesia Motor, their Indonesian partner. This MOU outlines their collaboration to achieve localized assembly production of NETA products starting in the second quarter of 2024.